Prof. Jeongwen Chiang: Luxury Brands And Localization

Prof. Jeongwen Chiang: Luxury Brands and Localization

China Europe International Business School (CEIBS)

Jeongwen Chiang: "You have to come, modify, adapt to the chinese consumer"

Gottlieb Duttweiler Inst

How China is Driving Sharing Economy Innovation

China Europe International Business School (CEIBS)

Single’s Day under a Magnifying Glass

China Europe International Business School (CEIBS)

The 101 on 11/11: China’s Single’s Day E-commerce Extravaganza

China Europe International Business School (CEIBS)

Prof. Michel Gutsatz on Luxury Talent Management

China Europe International Business School (CEIBS)

Brands in China | Mini-Doc

Problem of Luxury Brands in China by Olivier VEROT

Advertising China

How to Localize Your Name, Brand and Product for China - Digital China Ep. 50 with Syca Jiang

Ashley Dudarenok

Can niche brands become big luxury brands?

China Europe International Business School (CEIBS)

How a German luxury brand embraces China’s digital leap

China Europe International Business School (CEIBS)

Building a Global Brand

China Europe International Business School (CEIBS)

Highlights of the CEIBS 5th Prestige Brands Forum

China Europe International Business School (CEIBS)

Creating Global Chinese Brands

China Europe International Business School (CEIBS)

Luxury Brands in China. Here's Why Chinese Consumers Continue to Pursue Foreign Luxury Goods

Ashley Dudarenok

Sound and Script in Chinese Diaspora

Yale University

Prof. Xiang Yi on Consumer Favourites & Design of News

China Europe International Business School (CEIBS)

Do I need to localize products when I go international?

China's Luxury Market: Trends & Implications

China Europe International Business School (CEIBS)